Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?

What To Anticipate From SEO In 2015

Often times a year search engine optimization may have changes created to it. Constant algorithm changes from Google have ensured new techniques are needed all the way for SEO purposes. Fresh optimization strategies are typically rising. Anyone who wants to be a professional inside the SEO process is dedicated to constant learning so as to keep track of the modifications.

So what on earth trends will shape SEO's future in 2015? Some of the changes that began in 2014 continue to evolve, allowing for better website optimization and more effective internet marketing techniques.

Mobile Optimization is a Growing Section of the Future

Companies have an excellent ability to improve SEO positioning by optimizing their websites for mobile browsers, such potential will never be fulfilled if companies have not made the desired optimization.

Statistically, four-fifths of clients in America buy online via smart phone. The truth is, in 2014 mobile browsing actually overtook desktop computer usage. The prevalence of smart phones, including tablets and smartphones, will probably still increase. Because of this 2015 will clearly become the year of mobile design.

It has all come down to get responsive pages how the target market can appreciate and value. Similar to other online interactions, mobile users are looking for a confident experience, but this require is particularly critical. Few mobile visitors will return to a web site that's anything less than perfectly functional.

Keywords: Not As Important As They Was Once

In past years, keywords were a central focus for online content. In the last couple of years, this has changed rather dramatically.

In the future, the entire connection with visitors, in addition to quality content, will help towards building an online reputation. Keyword density has ceased to be a determining consider search engine ranking. It now will depend on the caliber of that content and the way much relevant information it really provides.

Nowadays, people aim to develop more personal relationships with websites and brands. Among the finest ways to attain this goal is through excellent content. Premium quality, well-written and different content results in higher engagement with readers. Consequently, the better time spent exploring a web site, the higher the influence on internet search engine positioning will probably be.

Multimedia Content Gets To Be More Important

Multimedia has developed into a SEO state in the modern age and certainly will continue to be so together with traditional text.

For modern, fast-paced Online users, multimedia features (not merely videos but also slide shows and infographics) represent an excellent way to skim a site's message quickly. Consequently, individuals are drawn to images, videos, infographics and slide shows, in contrast to large bodies of text.

Using multimedia content is the best way to entice website visitors to stay on the webpage. Every video has the chance of going viral. Videos are widely shared on social networking. When content gets a lot of likes and shares, it gives a different way of growing rankings because search engine listings also now consider social signals within their algorithm.

Anyone not aboard with multimedia content needs to give it a try in 2015. This is certainly the best way to see massive improvements with search engine ranking positions.

SEO has changed to be greater portion of a content, and viewer experience oriented technique. The websites that may do the best in 2015 are the types offering visitors together with the information, features and merchandise they seek. The quantity of individuals looking for information online will keep growing now and in to the future. To make use of this market, be aware of the most recent SEO and marketing trends to ensure some pie will be had.

Care And Maintenance Of The Human Hard Drive

The human brain is very much like a hard drive. If you stop to think of it, they are both filled with billions of tiny bits of information, stored in the memory cells just waiting to be accessed. They both use electrical energy to find those bits and put them together to recreate something that we have placed there. They work on demand, and we expect them to instantly give us what we want.

And frankly, many people abuse both their hard drives and their brains! They fill them up with information and expect them to perform at top efficiency without the benefit of good maintenance. There are some basic support tasks that are essential to the well being of both. If you do not take proper care of both of them, they will fail you.

Both brains and hard drives need to be de-fragged on a regular basis! De-fragment means that you allow the machine (brain or hard drive) to rearrange the information that has been stored in it, so that it can find what you need more quickly and efficiently. When bits of information get stored all over the place, with no logical order to it, then it takes a lot longer for the machine to find and reassemble what you need quickly.

Probably, you have your hard drive set up to de-frag itself on a regular basis. It is done automatically, maybe while you sleep. Well, your brain does not have a task-scheduler to take care of this for you! It is busy 24 hours a day, 7 days a week and 365 days a year. It can not reset itself while you sleep. That is because it is still working on the things that your subconscious is trying to sort out. It is dreaming and remembering and stressing all the while.

So how do you de-frag your brain? Well, it takes three things: rest, relaxation and meditation. If you are a type A personality, then these three things may be altogether foreign territory for you! You may be in a high-stress job, or always be taking care of others but never yourself, or you may somehow think that taking care of yourself first is something that you do not deserve. Wrong! If you do not take care of this, it will force the issue. You may get sick, depressed or worse.

Meditation is an excellent way of maintaining your brain. It forces you to sit, relax and do "nothing" for a bit. You clear your poor brain of the clutter and the chatter and just let it run free. You do not have to do anything special, really, to meditate; you just find something that transports you! Music works for a lot of people. You can dance if it helps you, or do some drumming. You could get a good meditation tape or CD and listen to that. You could even sign up for a Tai Chi course, or try some yoga. Whatever you decide to do, do it regularly. At least once a week is necessary for the proper de-fragging of the average hard drive and the average brain.

At the very least you should be setting aside some time every week to just do something relaxing. Take a long bubble bath with some candles lit and some soothing music playing. Go sit outside in nature. The trick here is to just DO it, to take the time for yourself no matter what. See that you deserve it and that it is just as important as going to a doctor when you are sick. In fact, it can help keep those doctor visits to a minimum!

And while you are at it, consider getting a good anti-virus too. Your hard drive needs it to protect your information, and your body needs it to keep healthy. Anti-virus for the body means taking better care of you. Eat something healthy, go out and take a walk, and get more sleep! You can find the time to do this if you make it a priority.

If you take care of your hard drive, both the computer type and the body type, your life will improve significantly. Both will run smoothly and have a lot less crashes!

Nokia N70 Mobile Phone

The entry of Nokia N series in the world of mobile phone handset has taken the mobile phone users by pleasant surprise. Almost all the sets of the series are completely compatible to serve the purpose of a busy bureaucrat, ambitious businessman and any other fun-loving mobile user. Let us see the features and functionalities of the most favorite member of the series — Nokia N70.

Nokia N70 is the most popular for its high resolution video camera. Simply unfold and twist the main display and the hand set is ready to shoot superb quality video using the high-resolution color landscape view as a viewfinder. For convenient one-hand operation there are zoom keys including up to 8x digital zoom for video.

You can easily connect it to the Internet thereby to communicate with others, create and share experiences, participate in Internet communities, and access digital content using available mobile broadband connections. How interesting is it to communicate with the rest of the world or enjoy your favorite channel using a small tool which remains well-fit within the fist of your hand!

May be for serious work or simply having sheer fun Nokia N70 can provide unparallel multimedia experience. With its powerful functionality and winsome design it can arrest the attention of any fashionable person. With all these wonders packed in a small and cute device will Nokia N70 be an ideal for any group of mobile phone users, irrespective of their age and status.